DigitasLBi wins Cathay Pacific’s global digital buisness with teams in Hong Kong and London

Global marketing and technology agency DigitasLBi has won Cathay Pacific’s global digital businsess following a competitive pitch.

The strategic partnership will see blended teams of DigitasLBi experts in Hong Kong and London tasked with transforming Cathay Pacific’s global digital business over the next three to five years.

DigitasLBi will initially work with the airline to overhaul its global digital strategy, as well as relaunching its multiplatform ecommerce offering. The agency will also assume responsibility for elements of Cathay Pacific’s online communications in key international territories.

Laurent Ezekiel, Client Services Director, Global, DigitasLBi, said, “Cathay Pacific will be a flagship strategic partner for us in Asia Pacific and a bedrock client for our Hong Kong hub. We’re thrilled to be building a blended, international team that will work with Cathay Pacific in both Hong Kong and London to help transform its digital business.”

Catherine Hornby, Digital Retail Manager at Cathay Pacific, said, “We needed a strategic partner with creative flair and the practical know how to help us bring our vision to market. In catering to a global audience, having a partner with a comprehensive geographic footprint that allows us to draw on expertise from all over the world, will be invaluable in helping us reimagine our digital customer proposition. We’re looking forward to working closely with DigitasLBi to leverage sophisticated insight capabilities and their passion for digital, to be future fit.”