Top Thai actor Boy Pakorn fronts for Clorets campaign via McCann Worldgroup Thailand
McCann Worldgroup Thailand’s latest spot for Clorets launched yesterday. The spot features Boy Pakorn, one of Thailand’s most famous actors, and plays on the Thai obsession with bad breath. Breathing on someone after eating stinky food is commonly used in comedic sketches, but this spot shows how getting that close to someone can have a different effect.
Title: Clorets – BTS Skytrain
Advertising Agency: McCann Worldgroup
Creative Director: Boonasak Bunnahirun
Art Director: Wuthinan Jandafai / Sypabhas Tiraratanakul
Copywriter: Jate Pattanachinda / Apichat Napattanakij
Business Director: Janthima Siravut
Account Management: Methprajak Termkitkhajornsuk
Agency producer: Siriwan Bamrungphol
Production: Porjai Film Production Ltd,.
Producer: Monchanok Sripha
Director: Araya Suriharn
Director of Photography: Chatchai Kusolsinchai
Art Director: Panumas Tasila
Offline Editor: Paveena Thongprasong
Online Editor: Oriental Post Ltd.