Petronas launches new Hari Raya campaign to celebrate Aidilfitri, via Leo Burnett Malaysia
Leo Burnett Malaysia has launched its Petronas Hari Raya campaign to celebrate the upcoming Aidilfitri celebration.
The national oil company marked the launch of the month-long campaign with the release of this three-minute Hari Raya web film specially produced to rejoice the celebration.
The web film entitled Ke Pangkuan Bonda features a seamless journey of a family in welcoming Aidilfitri celebration and is accompanied by timeless classic song Suasana Hari Raya, which has been rescored to give it a fresh new spin. Set around a humble kampung house, this film takes us through the growing years of a small family and their young daughter on the eve and the first day of Raya.
“Petronas Hari Raya web film this year is inspired by the proverb ‘home is where the heart is’. It tells a humble story about the noble values we learn from our parents and the values we pass on to our children through age-old family traditions,” said Norliza Kamaruddin, Senior General Manager, Group Strategic Communications, Petronas.
Credits:
ECD: Eric Cruz
Group Head Art Director: Tam Jian Zhong
Group Head Copywriter: Andrew Shee
Planner: Milan Agnihotri
Director: Quek Shio Chuan
Production Company: Reservoir World
Executive Producer: Ismail Kamarul
Post: Meccanica
Client Service: Eswara Van Sharma, Eda Hayati Ariffin, Kristen De Silva
2 Comments
Really rather fine.
Watch the real thing……
http://www.youtube.com/watch?v=Pf17BgtfWSw.