McCann Health India + Nestle spread the super powers of mother’s milk in superbaby campaign
The McCann Health India team invites you to watch Babies Rap for the “Nestle Start Healthy Stay Healthy” superbaby campaign and see their message on the importance of breastfeeding.
Now in it’s 2nd year, the campaign returns with a stronger focus on reinforcing the benefits of breastfeeding to the world. This campaign began in 2013 during the World Breastfeeding Week (1st – 7th August).
Launched on Friday, August 1, the campaign is spearheaded by an animated rap video of four ‘Superbabies’, who represent the four main ‘Super Powers’ of breast milk and in their inimitable style convey these to the audience. Singing and dancing on the tune of “we’re breastfed and we know it, we’re superbabies and we show it” they talk about these benefits, one at a time.