ComZone rocks Cambodia with Honda Scoopy-i motorbikes triple activation series in Phnom Penh

ComZone Cambodia has completed a series of exciting events with an exclusive grand finale at KohPich for Honda’s 2014 Scoopy Motorbikes in Phnom Penh. This year, Honda wanted to create and launch three different personalities for the Scoopy-i brand. Each of these variants seeks to identify with different types of youth in the diverse Cambodian youth market. The Scoopy-i Prestige identifies with young aspiring professionals; the Scoopy-i Vivid connects with colorful, vibrant, K-pop style personalities; and the Scoopy-i Active which embodies the spirit of modern hip hop. The challenge from Honda was to combine all three variations into one event series to really differentiate the new styles and connect with new and existing Scoopy-i lovers.

ComZone’s strategic, creative, and event teams were rewarded for their ideas and ingenuity to deliver the message to Cambodia’s youth that the Honda Scoopy-i will continue to lead as the country’s favorite brand.

The integrated events started with the launch of over 30 exclusive Honda Scoopy-i Privilege Parking areas at outlets popular with youth, such as Chatime, Latte Mei, ShareTea, Pizza Company, Dairy Queen, Costa Coffee, Kane Mochi, and Tous le Jour. Next came a FaceBook challenge for fans to find and post a picture of themselves with the Roving Honda Scoopy-i Team, where participants were awarded prizes and free tickets to the exclusive grand finale event on Koh Pich as known as the biggest the event hall in Phnom Penh City. These roving teams rolled all over Phnom Penh showcasing the 3 different models of Honda Scoopys with brand ambassadors dressed in the styles of each product personality/character. The roving teams stopped at many locations engaging the crowd with games and prizes, and also put out the word about the Honda Scoopy Design Contest where the top 20 fans to post unique artwork on FaceBook were rewarded with the chance to battle on stage at the live design at the grand finale event in Koh Pich on 6th September 2014.

“We are very pleased to work with the number one selling motorbike brand in Cambodia and we want to thank the Honda Cambodia Team for believing in ComZone to take the brand to the next level and continue their market domination,” said Jessica Lim, Managing Director of ComZone.