Singaporean expat creative Ash Ghazali leaves BBH London and signs on at BETC London

BETC London has hired Singaporean expat creative Ash Ghazali out of BBH London. Ghazali joins BETC along with his creative partner Jon Kallus, along with several other hires.

At BBH Ghazali and Kallus created films for Barclaycard and Mentos. Before their fortuitous meeting in London, Kallus was based in San Francisco, teaching at Miami Ad School and working at Goodby Silverstein, where he was part of the team that brought the world a 50 foot vending machine for Doritos at SxSW. Before that, he wrote the first big DirecTV campaign at Grey, shooting an eccentric Russian billionaire and his mini pet giraffe to fame.

Ghazali started his career at Ogilvy Singapore in 1999, bringing them awards success with his FHM print and Levi’s Reborn online campaigns. He moved to BBH Singapore in 2008, transferring to BBH London 2 years later, where he was the Creative Director on the Google account. He oversaw the Google Voice Search billboard campaign, which earned gold at Cannes as well as a Media Grand Prix. He also helped launch Google Chrome with a film starring SBTV’s Jamal Edwards, which picked up 4 million views in just 3 days.

Andrew Stirk and Rosie Bardales, Managing Partners of BETC London said, “We’re proud and excited to welcome such talented individuals to BETC London. We have a lot of creative in production, and their addition to the agency will allow us to embrace an even greater variety of work.”