BBH NY’s planning chief Julian Cole launches latest edition of the Digital Strategy Toolbox
Australian expat Julian Cole, head of comms planning at BBH New York has come out with the latest edition of the Digital Strategy Toolbox.
The presentation goes through 19 of the best online free tools for strategists. It is an update on the original Toolbox which was released in 2012 and has had over 245,000 views and is currently in the top 50 most viewed presentations on Slideshare of all time.
Says Cole who this year picked up a Gold, two Silver and a Bronze Cyber Lions at Cannes for BBH’s work on PlayStation: “You can pay ridiculous prices for a lot of digital analytic tools out on the market at the moment, I think there are a lot of great free tools online that I use on a daily basis that I thought would be great to share with everyone.”
The presentation was originally presented at Upload Lisboa, Portugal’s largest digital and social conference and can now be downloaded online here via Slideshare.