Grey Group Singapore wins Global Healthcare Agency of the Year and the Grand Global at the New York Festivals’ Global Awards
This year’s New York Festivals’ Global Awards saw Grey Group Singapore sweep the healthcare awards including clinching the prestigious Grand Global award, five Global awards and three finalist certificates. The ‘MOVE – Human Calligraphy’ (GSK – Panadol Joint) has taken top honours with the Grand Global Award and two Global Awards.
The award-winning “Water-Eye Performance” bagged two Global Awards for its innovative work on the anti-irritant and moisturizing qualities of Eye-Mo (GSK). ‘A Moment of Beauty’ (GSK – Eye-Mo) was recognised with a Global Award and two Finalist Certificates, in addition, the team also brought home a Final Certificate for the ‘Pain Poems’ (GSK Panadol Extra Advance) campaign.
Nirvik Singh, Chairman & CEO of Grey Group Asia Pacific (pictured centre) said, “The Global Awards recognises our creative strength and ranks us at the top of healthcare creativity. With an evolving healthcare and wellness industry, we are constantly working in tandem to produce ground-breaking work along with successful business results for our clients.”
“To win at such a prestigious global awards festival is very gratifying. It is the effort and hard work of the team as well as the clients’ support that has culminated in Grey Group Singapore being named Global Agency of the Year. We are ecstatic with this news,” said Subbaraju Alluri, CEO of Grey Group Singapore (pictured left) .
“What a great honour to receive this global recognition that places us at the very top. A position none of us dreamt to hold in our very first year of operations as new global hub for the key client GSK. To have reached this in such a short time is a true testament to a great team that has come together in Singapore to deliver nothing but the best. And it is a testament to our clients who share a spirit of making things happen,” said Till Hohmann Executive Creative Director (GSK), VP (pictured right).
Other Global Award winners were McCann Health China for Suntory Black Oolong Tea’s “See the Effect” for Art and Technique Package Design and Nirvana Films India for the Indian Orthodontic Society’s “The Smile” for Art and Technique.
McCann Health Singapore received two Global Awards both for Singapore Red Cross – “Red Cross Connection: How A Share Can Save Lives” and “Red Cross Connection” in the Advertising To The Consumer/Patient Educational Awareness category.
The Global Awards are dedicated to excellence in healthcare and wellness communications on an international level. Now in their 20th year, The Global Awards receives entries from healthcare corporations, hospitals, advertising agencies, production companies, and design studios that produce communication for medical, pharmaceutical, healthcare & wellness related products and services.
2 Comments
Im not sure what the fuss is about considering the idea was proved to be done before…at the time when they PR’d it here.
Calling them a ful fledged healthcare agency is a bit of a stretch…this was just an ambient stunt for a otc headache pill….it could have been staged or not….but we’ll never know what its effectiveness of the stunt was beyond some youtuve views.
A full fledged healthcare agency is highly specialised unit where team members have degrees in pharmacology etc…they are highly educated about various drugs and how they act on the human system….and can speak of them with authority. I am not sure this is that kind of set up.