Old books become new stories in print by Dentsu Utama Kuala Lumpur for The Salvation Army

In this outdoor campaign by Dentsu Utama Kuala Lumpur, posters were placed in public places to create awareness of the needs of underprivileged children. The posters urged the public to donate their old books to The Salvation Army and the old books would become new books for the children.

Credits – Creative Director/Art Director: Chow Kok Keong. Art Director: Loo Kok Seng. Copywriters: Ted Lim, Charmaine Sankar, Lim Khai Xing. Client Service: Lim Sue Anne. Print Producer: Wong Fok Loy. Photographer: Jesse Choo. Photography Studio: Untold Images.