Soft drink brand Mirinda launches Chinese New Year promotion via Civilization Shanghai
January 2 2015, 8:44 am | | No Comments
Lunar New Year is the most important vacation period in the Chinese calendar. Mirinda created a joint promotion with one of the largest travel portals in China, LY.com, to offer free tickets to tourist attractions when one buys a bottle of Mirinda and scans a QR code. Agency: Civilization Shanghai.
Brand: Mirinda
Client Executive: Runner Yang / Emily Wu / Lucy Zhou / Stella Li
Agency: CIVILIZATION Shanghai
Creative Director: Andrew Lok / Alex Xie
Writer: Miya Wang
Art Director: Andy Liu
Client Management: Amanda Dai
Executive Producer: Guo-Jun Yu
Production Company: M Production
Director: Hung-Yuan Tseng
Cinematographer: Hsiao-Lun Chang
Producer: Chris Tsao
Post Production Company: M Production
Editor: Yan-Xiang Xi