James Tagg joins IPG Mediabrands as director of performance marketing based in Hong Kong

IPG Mediabrands has appointed James Tagg as the Director of Performance Marketing, overseeing digital and mobile initiatives for the agency group in Hong Kong.

Tagg (pictured) joins the company from Havas Media in the UK where, as the head of mobile strategy, he led ideation and execution of mobile initiatives for the agency’s key clients such as Hyundai, Camelot and PayPal.

With core capabilities across the full range of mobile marketing, Tagg has created innovative campaigns that have set new benchmarks in the mobile industry and driven revenue impact for clients.

At Starcom, where he was the head of mobile, Tagg worked with Emirates, Samsung and RIM generating new streams of revenue for his clients as well as spearheading thought leadership and representing the agency at events and mobile industry steering groups.

Responding to his appointment, Tagg said, “I am excited to be joining the Mediabrands’ team to help drive our digital performance marketing offering and develop mobile marketing initiatives for our clients. With the maturity in digital marketing and a deeper understanding of its relevance in marketing communications plans, clients in Hong Kong want to take full advantage of the opportunities that exist in this realm to drive better business results.”

Lilian Leong, Managing Director of IPG Mediabrands, Hong Kong added, “James is a digital champion. He is the best fit to drive ROI in digital and mobile marketing and work collaboratively with the marketers that will enhance their business performance and bring competitive advantage to their organizations.”

Tagg’s appointment is effective immediately and he will report to Kelvin Yim, Head of Performance Marketing in Hong Kong.