SapientNitro China hires ex W+K Shanghai’s Raymond Chin as Executive Creative Director

SapientNitro has hired Raymond Chin as Executive Creative Director for SapientNitro China.

He was previously Creative Director at Wieden + Kennedy Shanghai.

Reporting directly into SapientNitro’s Chief Creative Officer for APAC, Andy Greenaway, Chin (pictured) will work across a variety of SapientNitro key clients and new business. His primary focus will be to drive creative excellence across all of SapientNitro’s clients in China, as well as lead the team to shape and deliver work that breaks the boundaries between story and technology.

“We’ve been looking for a full-time ECD in Shanghai for quite some time,” said Greenaway. “Finding someone with the right balance of skills has been difficult. In Raymond, we have found that person. He is ambitious, energetic, intrinsically digital, brand oriented, and has the leadership skills to move us forward in an ever-complex world. On top of that, he is a thoroughly nice chap.”

Torben Pheiffer, Managing Director, SapientNitro China said: “Our ambition in China is to be a new breed of agency. We believe building great brands today is not about making ads, but about making worlds. Delivering on our ambition requires a team that can bring together very different perspectives, points of view, ways of structuring problems and ways of creating and inventing possibilities. And that is exactly what Raymond has been brought on board to help us achieve.”

Chin said: “SapientNitro believes in a potent cocktail of storytelling, digital experiences and creation of long-term platforms – this is the edge and unique spot that savvy China clients are looking for and need to progress. I am really excited to be joining the team and to be able to bring my thinking into the mix.”

In the past 15 years, Chin has worked on accounts as varied as Starbucks, Levi’s, Jeep, adidas, Beats by Dre, Absolut, McDonald’s, Volkswagen, MOMO (China’s Tinder), Nike, United Airlines and Citibank with 7 of these years in digital and traditional leadership roles, while winning creative and effectiveness awards along the way.