Global telecom giant Telenor + Mango Marketing encourages Myanmar to ‘Talk More’
Telecom giant Telenor recently launched its first television spot in Myanmar titled ‘Breakfast’.
The spot part of Telenor’s ‘Talk More’ campaign in Myanmar, is an attempt to encourage the nation to embrace the advent of affordable mobile communication in the country. The commercial follows a young woman who finds herself in a difficult situation when she is asked to prepare a traditional breakfast of ‘Nanjitok’ for her new in-laws. The fear of disappointing her new family overwhelms her, until she finds an unlikely solution thanks to her mobile phone.
A mobile phone in Myanmar until very recently was an unaffordable luxury to most. However with the countries evolving reforms and policies mobile communication has been a big winner. Telenor currently provides the lowest call rates in the nation’s history, enabling many to make their first mobile call.
The spot created by Mango Marketing Myanmar was directed by renowned Pilipino Director Mark Querubin and produced be Tee Entertainment Productions Bangkok.