CB Asia Creative Rankings 2014: TBWA Kuala Lumpur is Malaysia’s Creative Agency of the Year
TBWA Kuala Lumpur has today been named Malaysia’s 2014 Creative Agency of the Year by Campaign Brief Asia. It is the first of several Agency of the Year announcements planned for this week.
TBWA Kuala Lumpur scored a total of 315 points from their entries into 2014 award shows. In 2014, TBWA Kuala Lumpur, lead by Chief Creative Officer Sa’ad Hussein (pictured left), won awards at One Show, Cannes, Clio, New York Festivals, AdFest and The Work. Their best performance of the year was at One Show with 125 points. A print campaign for Papermate Liquid Paper and an organ donation tv spot for Malaysia Society of Transplantation were the top performers for the agency.
TBWA Kuala Lumpur topped the Malaysian Creative Rankings table from BBDO Proximity Malaysia, who picked up 200 points at 2014’s award shows. BBDO Proximity Malaysia is lead by ECD Chee Keong Tan (pictured below top) who joined the agency in 2013. The agency’s best creative performance was at Spikes Asia where they picked up 90 points.
Coming in in third position is Y&R Malaysia, lead by ECD Gigi Lee (pictured bottom pic), who picked up 85 points from wins at AdStars, Spikes and The Work.
There were 4 other Malaysian agencies to gain points in the Creative Rankings. These will be detailed in a complete PDF version of the Rankings which will be sent free to all readers that have REGISTERED.
Campaign Brief Asia will also be releasing the results of our overall Regional Agency of the Year; Regional Network of the Year; A Country Performance Ranking; plus highlighting the Top Creative Leaders in Asia; and the Top Creative Teams in Asia.
What sets the Campaign Brief Asia Creative Rankings apart from other rankings around the world is that it is calculated solely on creative performance at the major regional and international award shows over the 2014 calendar year. There is no submission or document received from agencies that is then judged. It is based only on the facts – ie. creative award wins.
Importantly, we attribute an adjusted points value to each Gold, Silver and Bronze award won by each agency at each award show or festival. You might think this happens with other rankings systems, however this is not always the case. In some rankings a Gold at Cannes scores the same as a gold at Spikes. Campaign Brief Asia weights award wins against the difficulty of winning and we will continue to review each award show each year.
As an example, awards at AdFest and Spikes Asia are valued at: Grand Prix 40pts; Gold 30pts; Silver 20pts; and Bronze 10pts.
The international shows count for more – for example, at the Cannes Lions, award wins are valued at: Grand Prix 70pts; Gold 60pts; Silver 40pts; and Bronze 20pts. D&AD is harder to succeed at so the points attributed are: Black Pencil 150pts; Yellow Pencil 100pts; Nomination 60pts; and In-Book 20pts.
Also an important point of difference is that we only count the categories at the various award shows that are judged by Creatives and Creative Directors. This means award wins in the Print & Film Craft; Media; Effectiveness; and Public Relations categories at award shows are not included. Also Healthcare only categories at Cannes and Spikes Asia are not included.
The regional shows that are included in the Creative Rankings are: AdFest, Spikes Asia; AdStars, AWARD Awards and Campaign Brief’s The Work.
The International shows included are: D&AD, Cannes Lions, One Show (Advertising), London International Awards, Clio and New York Festivals.
The Indonesian Creative Rankings are sponsored by Seven Sunday Films.
For more information about the Creative Rankings read here.
2 Comments
Well deserved.
Well done to Sa’ad and the whole agency.
Congrats S’aad!
You are Malaysia’s gain.
And Singapore’s loss.