Eugene Demata jumps the DDB family fence to join Tribal Worldwide Philippines as ECD

Tribal Worldwide, a digital company under DDB Group Philippines, has hired Eugene Demata as Executive Creative Director. He joins from DDB sister company, DM9JaymeSyfu.

Gil Chua, the group Chairman and CEO at DDB Group Philippines, said, “In the past, we have invested in Tribal Worldwide to strengthen our technology, data and social management and monitoring offerings. This time, we are now investing on another pillar – creativity. Eugene’s credentials fit very well with our creative excellence vision for Tribal. So we have requested him to lead the creative team.”

In 2011, Demata (pictured) picked up The Hall of Fame award from The Creative Guild of the Philippines. Demata is currently ranked #1 Creative Director in the Philippines by The Big Won 2014 creative ranking and constantly included in the hottest creatives in Asia ranking by Campaign Brief Asia.

Demata was instrumental in driving DM9JaymeSyfu in becoming Philippines’ hottest creative agency, putting the agency in 2010 Campaign Brief Asia’s “Number 1 Most Creative Agency in the Philippines”. The agency got a back-to-back win as Campaign Asia’s Agency of the Year for 2012 and 2013.

Just last year, DIGIT won Digital Creative Excellence award from Agency Of The Year (AOY 2014 Awards) Philippines, a surprising feat because DIGIT is only a year and a few months old.

Demata has already won an impressive number of metals from local and international advertising festivals including Philippines’ first-ever Cannes Grand Prix Lion for Smart “TXTBKS” and first-ever Cannes Media Lion for Gabriela, Philippines’ first-ever D&AD Yellow Pencil, Clio, New York Festivals, London International Awards, Spikes, Adfest, One Show, ANDYs, AME, Epica, AMES, Digital Asia Festivals, Webby Awards, AWARD, ADSTARS and acceptances from Luerzers Archive, Communication Arts and The WORK.

Demata has more than 20 years of proven creative excellence and leadership, having worked across some of the world’s biggest brands, including Nestle, Procter & Gamble, McDonald’s, Del Monte, Schering & Plough, Toyota, Mead Johnson, Johnson & Johnson, Fonterra, Samsung and other local major brands like Jollibee, Smart, PLDT, Ayala and San Miguel.

In announcing Eugene’s top creative post, Diane Chua, Managing Partner of Tribal Worldwide said, “Eugene will guide us into a very exciting future, with a clear focus on how we will lead – not follow – in this industry to benefit our clients, I am fortunate to partner with such an energetic, determined, champion of delivering collaborative, non-traditional creative solutions.”

“In the past few years, we have focused on improving our technology, planning, development and social management and intelligence services. It’s time we amplify our creative offering under Eugene’s leadership.” Chewy Chua, Managing Partner, Tribal Worldwide Philippines.