Razorfish India picks up five awards at the Global Youth Marketing Forum – Social Media Awards

Razorfish India has won 5 awards at the ‘Social Media Summit & Awards’ held on 13th February, 2015. Razorfish India was awarded Social Media Campaign of the Year for Van Heusen, Best Use of Twitter award for Allen Solly, Best Use of Twitter award for Van Heusen, Online Game of the Year for Alto – K10 Get-Set-Chase and Best Use of Twitter for Alto #25LakhAltos.

“We feel immensely proud and delighted to partner our clients in this journey of success!”, said Gaurav Pathak, COO Razorfish India and added, “We are delighted that the recognition comes in, in just less than two years of our operations in India”.

Razorfish is the Digital AOR for Maruti and has also set up and drives “The Epic Center” housed within Madura Fashion and Lifestyle for responsive social listening and interventions.

Charulata Ravi Kumar, CEO, Razorfish India commented, “Clearly, when the client encourages the agency to drive innovative business solutions and the agency delivers it through an integrated approach of strategy, technology and creativity, it’s already a winning team. And these awards corroborate just that.”

Manohar Bhat, Vice President (Marketing), Maruti Suzuki India said, “Maruti has already been ranked the topmost Indian Brand and has the highest SOV in the Social Media space. But we like to constantly challenge ourselves to keep doing something innovative and engaging with our consumers and Razorfish aligns itself very well to this ambition. This award is a reflection of this partnership”.

Sooraj Bhat, Chief Operating Officer, Allen Solly added, “With the all-pervasive presence of the Digital medium, Brands will need to continuously look at how they engage with consumers. From an era of manufacturer speak, brands have had to move to a more human level, especially when the consumer is in charge of conversations. Allen Solly has been working closely with Madura Fashion and Lifestyle’s Listening Center – The Epic Center, to look out for opportunities where the brand can find a role. ‘How Allen Solly said Sorry’ was one among many such campaigns we have run in a little under a year. In this, I am proud that the team at Epic Center showed the presence of mind to come up with a response, completely in the brand’s tone of voice.

Vinay Bhopatkar, Chief Operating Officer of Van Heusen said, “This is a huge moment of pride for us. Van Heusen looks at the digital medium very seriously with the objective to engage and build associations with its consumers. The brand is constantly striving towards innovation and exciting ways to connect with its consumers on this platform. This recognition reaffirms the work we are doing.”