Host Singapore picks up Magners Irish Cider

C&C International, manufacturer and distributor of branded beverages, has awarded Host Singapore its creative mandate for Irish cider brand, Magners.

The agency won the account following a competitive pitch held earlier in February this year. The win will see Host conceptualising and launching a 360 creative campaign for Magners in Singapore and Hong Kong.

“We’re on the cusp of something very exciting with Magners here”, said Conor Hardy, Regional Director, Asia Pacific, C&C International. “Host demonstrated great insights and understanding of the task ahead. We are looking forward to the partnership,” he added.

“Magners is a challenger brand in this part of the world. Our pitch tackled that head-on, and we are really excited to now deliver against that shared creative ambition,” commented Dan Gibson, Group Managing Director of Havas Creative Group.