Mirum Malaysia appoints Jordan Chua as MD

Digital marketing agency Mirum Asia Pacific has appointed Jordan Chua as Managing Director of Mirum Malaysia.

Chua (pictured left) joins Mirum from TBWA Group Kuala Lumpur, where was the Digital Planning Director, and prior to that, Vice President, Strategic Planning and Digital. He also worked at Tequila-Myalo Malaysia where he held the position of General Manager. With over 20 years’ experience in the integrated marketing industry, Chua has worked with a wide array of clients across multiple categories, including telecommunications, financial services, tourism, FMCG and retail. He replaces Rueben Anthony, who moved into the regional role of Managing Director of Mirum Asia’s Digital Transformation and Consulting unit in January. Anthony served as MD of the Malaysia office for seven years.

“Jordan is passionate about driving and supporting business transformation and helping organizations connect with customers in an ever-changing digital landscape,” said Anthony.

“His genuine pursuit of long term partnerships and deep understanding of the categories makes him a valuable member to the ASIA leadership team,” added Nanda Ivens, Mirum Asia CEO.

The J. Walter Thompson Company established Mirum in January 2014, consolidating 11 digital agencies, including XM Asia Pacific, into a new global digital network. 

In his new role at Mirum, Chua will oversee the overall operations of the business, partner with client stakeholders to drive business transformation projects and serve as the bridge between clients and Mirum’s consulting and digital marketing agency teams.