Creative director Kirsten Ackland and boutique agency The Local assimilate into Y&R Singapore

Boutique agency The Local has rolled it’s clients and staff into Y&R Singapore. The move sees the return of Creative Director Kirsten Ackland to Y&R after four years away.

Ackland co-founded The Local four years ago and built the business on the premise that no-one understands Singapore better than its people.

Melvin Kuek (right), Managing Director Y&R Singapore commented: “We are delighted that Kirsten and her energetic team have joined us to further strengthen Y&R’s burgeoning talent pool. Together with newly-appointed Chief Creative Officer Komal Sonal Bedi, Planning Director Yousuf Rangoonwala and Y&R Labstore we have added depth and expertise to every department in the agency, to better service existing and new clients, including retail giants Al Futtaim Group, Popeye’s Louisiana Kitchen, Lend Lease and Shiseido.”

“It’s great to be returning to the Y&R family and to continue The Local’s essence and winning mentality within Y&R’s global boutique ethos – the strength of a global network combined with remarkable in-depth local understanding,” added Ackland (left).