Rebecca Chang elevated to general manager at out-of-home agency Posterscope in Taiwan

Out-of-Home communications agency Posterscope has promoted Rebecca Chang to General Manager Taiwan, effective immediately. She was Vice President prior to the promotion and had spent the preceding four years working with the Posterscope Taiwan team.

In her new role, Chang (pictured left) will not only continue the OOH business development responsibilities in Taiwan as well as across the region, but also focus on enhancing Posterscope’s innovative leadership within the OOH communication arena.

On Chang’s appointment, Ann Yang, CEO of Dentsu Aegis Network Taiwan, said, “Posterscope’s success is driven by consumer insight, innovation and market intelligence, and has been recognised by winning OOH Agency of the Year at TAA (Taiwan Advertisers’ Association) the past two years. I look forward to seeing how Rebecca will deliver a further positive growth for our network and Posterscope’s growing portfolio of clients.”

Chang said, “Based on Carat’s latest global advertising expenditure forecasts, Out-of-Home is now positioned as the second fastest growth media, behind Digital. As GM of the only professional OOH media agency in Taiwan, I’ll continue to lead the passionate team as well as cooperate with media partners to develop more integrated opportunities for OOH with search, social, mobile, content and commerce.”