Contract Advertising India wins iconic home appliances brand Kelvinator business

Contract Advertising India has won the creative mandate for Kelvinator. An iconic brand in the home appliances category, Kelvinator has recently completed its 100 years of global presence.

Commenting on this recent development, Ayesha Ghosh, General Manager, Contract Advertising (pictured left) said, “Having been an iconic brand, our aim is to make the brand more relevant to the current younger audience, keeping the brand’s essence intact.”

The brand through multiple campaigns has established its proposition as the coolest one and has eventually become synonymous with it. The task for Contract will be to rejuvenate the brand in today’s highly competitive context.

Acknowledging the account movement, Harish Marathe, Marketing Head Kelvinator, said, “In Contract, we see an amazing partnership that enables us to fulfil our brand objective. Their work and approach gives us the confidence to realise the set goals for both our refrigerator and washing machine range.”