McCann China launches ‘Battlefield’ the second summer ‘share-a-Coca-Cola’ film

Coca-Cola China launches its second blockbuster film for summer titled, ‘Battlefield’, which depicts an iconic battle scene between two armies (the black and the gold army) as they fight for the mysterious red box.

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“Following the launch of the first installment ‘Dinosaur’, Battlefield continues the theme of dramatization played out in movies, with the Coca-Cola bottles displaying iconic phrases from some of their most loved movies,” Tomaz Mok, Chairman & Chief Creative Officer McCann said.

Battlefield is shot on a highly recognizable isolated back drop where an epic battle is underway between the two armies. There were weeks of preparation with thousands of soldiers shooting in the Northwest region along Silk Road at the heart of a remote desert. At the most intense part of the battle, a young boy interrupts the struggle to get to the red box – to get a bottle of icy cold Coca-Cola. The image of the boy enjoying the refreshing great taste of Coca-Cola, immediately captures the attention of the entire Army, triggering their crave for Coca-Cola.

The overall film concludes with a quote ‘this is really great’ from the popular Chinese TV series ‘Empresses In The Palace’ on the bottle, with the end line ‘Coca-Cola makes your Summer more Dramatic’.

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