Dentsu Inc Japan visually shows the contribution IHI makes to many companies worldwide

Students looking for jobs consider working with heavy machinery and the companies behind these industries as conservative.

Dentsu Inc Japan wanted to change that perspective and give heavy industry a bright edgy image to boost these jobs to young people. Dentsu Japan wanted to show how IHI Corporation contributes to all types of business around the world, and they did this in this print campaign by using only the IHI logo in the design.

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VIEW THE CITY PRINT AD

VIEW THE SKY PRINT AD

Credits – Creative Director: Sato Oki. Art Director: Yagi Hideto. Copywriter: Saito Kenji. Producers: Baba Komei, Miyake Hirotaka. Designers: Kirioka Minori, Shinomura Yuichiro. Music Director: Wantanabe Hidehumi. Film Director: Nakajima Shinya.