Cream Communications Group launches Gold Crown Stout for Cambodia Brewery Limited

Cream Communications Group was awarded the new locally developed brand Gold Crown Stout for Cambodia Brewery Limited in January of this year before the market launch last week.

Gold Crown Stout is the new mainstream counterpart to the successful Gold Crown Larger, which enjoys a large share of the provincial larger market. The new stout fills a gap in Cambodia Brewery Limited’s ever increasing portfolio.

Artem Zyabkin, Commercial Manager CBL commented, “We’re very excited to launch this new, strategic brand which has an important role to play in delivering against our rural penetration initiatives and overall portfolio growth plans ahead of our new state-of-the-art Heineken Brewery coming on line”.

“Cream and their activation unit, Activator have done a wonderful job of managing Gold Crown Stouts’ brand development from packaging design to communications through to the launch event itself”, added Zyabkin.

Cream handles Heineken, Tiger Beer, ABC Extra Stout, Gold Crown Larger and now Gold Crown Stout for CBL alongside NPD.

“We quite simply couldn’t ask for a more professional and dedicated agency partner than Cream – they consistently deliver, evidenced in part by our year on year volume and equity growth”, said Samol Mean, Marketing Manager CBL.

Brenden Arnold, Managing Partner of Cream said, “It’s rewarding to expand our remit with Heineken and CBL, they’re a great, passionate client that genuinely appreciates what we bring to their business”.