Paul Lin joins creative digital agency Possible Greater China in the role of chief strategy officer

Creative digital agency Possible has made a significant senior appointment to its leadership team in the Shanghai Office. Paul Lin joins as the new Chief Strategy Officer at a key time for the agency as it sees continued growth and will be responsible for leading strategy development for Possible across China.

Lin (pictured) boasts a long career in digital advertising and brings a passion for developing successful digital initiatives, working for leading brands such as PepsiCo, P&G, AmBev and J&J. Having began his career working at an internet start-up in the late 90’s, Lin has held a number of senior positions at advertising agencies including DDB, BBDO and Wunderman, most recently serving as the Chief Digital Officer at Saatchi & Saatchi Greater China.

Lin has always held a passion for the creative process, specialising in crafting effective integrated solutions that solve client’s business problems. Working on behalf of the wider industry, Lin is the Chair of the Marketing & Media Committee at the American Chamber of Commerce in Shanghai and works closely with its executives on global Marketing issues related to China. In addition, he is actively involved in the start-up community and is a Mentor for tech start-ups at Chinaccelerator in Shanghai.

Commenting on his appointment Lin said, “One of the big things that influenced me to join Possible is its passion for leveraging data and strategic planning to deliver creative results. With top talent, working with some of the world’s leading brands, I look forward to joining the Greater China team to continue to create world-class work.”

“We are delighted to welcome Paul as the new Chief Strategy Officer for Greater China. Paul is a leader, collaborator and an advocate for great ideas, and is perfectly placed to create and develop effective holistic digital solutions for our clients. He joins at an exciting time of growth for the agency as we continue to create truly innovative and creative campaigns that meet our client’s business needs” said Shane Atchison, Possible Global CEO.