Cheil India picks up mobile news app Inshorts

Continuing its winning streak with the likes of Apollo Munich, Timex and Adidas, Cheil India has just been named as agency of record by Inshorts.

Inshorts, a mobile app that provides top news stories of the day in 60 words, founded by Azhar Iqubal and Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur in 2013, has raised about USD 24 million in total. Earlier this year, Inshorts garnered USD 20 million in the second round of funding from Tiger Global. The app, which is getting popular among youth, has already received more than one million downloads. It is expected to cross five million downloads soon.

Commenting on the win Kundan Joshee, Senior Vice President – Cheil India (pictured) said, “We are extremely delighted about working on Inshorts. We are looking forward to work together and create powerful integrated ideas that would build the brand. Both the teams believe in integration and we think that there can’t be a better ground for a partnership to start.”

Commenting on awarding the business to Cheil India Deepit Purkayastha, Co-founder Inshorts said, “We are elated to have partnered Cheil to build the brand Inshorts. We are looking forward to see some exciting work being created out of this partnership.”