Caitlin Nguyen joins Mirum Singapore as GM

Mirum Singapore has appointed Caitlin Nguyen as General Manager. Nguyen has 18 years of digital and traditional marketing experience spanning strategy and innovation to shopper marketing, brand building, e-commerce, customer experience and online to offline integration, across Asia, Europe, and the Americas.

“Caitlin is a dynamic leader with an innate ability to connect and engage with everyone she works with. I am thrilled to have her on board with us. She really brings to life the spirit of curiosity and collaboration that defines what Mirum is all about,” said Mirum Asia Pacific CEO Nanda Ivens.

Nguyen (pictured left) brings depth and breadth of knowledge across consumer technology, healthcare, retail, fashion and lifestyle as well as FMCG industries, and has worked with businesses such as Coca Cola, Renault, Sony, Dockers, EuroDisney, BAT, Dairy Farm, GlaxoSmithKline, Message Systems, ShoreTel, and Deezer. She joined Mirum from Omni Marketing Group Asia, where she served as Regional Business Director overseeing sales and marketing, strategic partnerships, business development, client development, and Head of Digital on a range of clients in both the business-to-consumer and business-to-business space.

She has also worked with Seattle-based Meridian Valley Laboratories, Levi Strauss-Dockers, Publicis Groupe, SmithKline Beecham, and AC Nielsen. Nguyen also founded Perfume River, a new brand of lifestyle products sold in North America and Europe.

Nguyen, who will oversee business in Mirum Asia’s Singapore headquarters, drive brand and employer visibility as well as build regional strategic partnerships and channels, reports to Rueben Anthony, who holds the roles of Managing Director of Mirum Singapore and Managing Director of Mirum’s regional Digital Transformation & Consulting unit.