Orient Securities + Shanghai Xinyan Advertising express the beauty of investing through opera in new brand spot directed by Liberum13

Financial services company Orient Securities launches a new brand campaign shot by director David Lin of Liberum13. The campaign created by Shanghai Xinyan Advertising is based on the idea that investing successfully is not only a matter of analytics, but a form of art. Orient Securities offers custom tailored services specifically designed to meet the needs of individual investors, by providing a select team of experienced wealth managers and best-in-class investment advisors.

VIEW THE SPOT

The spot titled ‘Opera’ takes a dramatic approach to illustrate the company’s vision and philosophy when it comes to investing. Using a traditional Beijing opera and contemporary ballet as the backdrop, the film creates a strong tension and visual balance of tradition and modernity while displaying the beauty of both.

‘I wanted to give the overall campaign a cinematic quality. We looked closely at subject matter not commonly associated with financial commercials to help tell our story in a unique way.’ said David Lin, director at Liberum13.

Voice over: “When we push beyond the fighting, we thrive. Where substance transcends to empowerment. It’s our commitment to craft your investments like fine art.”

Credits –

Music Composer:  Yan Zhen Yang