Nerolac Suraksha uplifts your image and elevates your standing in society in new spot via Publicis

Publicis Communications India has conceptualized a new campaign for Nerolac Suraksha, a value for money product, which can uplift the image of the house and of the occupant several notches, without hurting the pocket.

The film is about a respectful doctor who keeps getting daily letters from a postman in a discourteous manner despite his attempts to make his position and qualifications evident to the postman. The film ends with the voice of God ridiculing the doctor for doing everything else to earn respect but losing it only to save a few bucks by using a lower grade paint for his house.

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Commenting on the campaign Bobby Pawar, Chief Creative Officer, Publicis said, “The idea is based on the comic exaggeration of a simple human truth. It’s this; most people will judge your station in life and the respect you deserve by how your house looks from the outside. That’s because, other than your friends and family, very few people will get the chance to be inside your home and see the investments you have made in the beautiful interiors.”

Anuj Jain, Director Decorative Paints at Kansai Nerolac Paints Limited said, “We take great pride in doing up our homes as it is linked to our ‘Izzat’. However home exteriors which create the first impression, are often neglected. This results in the loss of prestige that we work so hard to build. The new Suraksha TVC uses humour to communicate this sentiment that is an important aspect of an Indian’s consumers psyche. It stresses on the quality and protection that using Suraksha guarantees. A cherished popular brand, Suraksha stands for both quality and value for money. As our tagline rightly summarises ‘Ghar ki Suraksha, yaani Izzat ki suraksha’.”

Credits –

Director: Rajesh Krishnan