Publicis Singapore, AXA Insurance and Clear Channel launch OOH ‘born to protect’ campaign to keep everyday Singaporeans protected

AXA Insurance Singapore, Publicis Singapore and Clear Channel collaborated and brought together an out-of-home campaign to demonstrate AXA’s Born to Protect spirit by providing protection against Singaporean’s everyday concerns with an experiential out-of-home.

AXA’s mission is to help customers live their lives with peace of mind by protecting them, their relatives and their property against risk and also help manage their savings and assets. As a company whose business is to protect people, AXA is committed to redefine the standards of their business and truly differentiate them from the industry and help build a stronger and safer society.

The aim of the campaign is to make protection fun and accessible. In the execution of this campaign, AXA transformed four bus shelter posters into a mega-sized capsule dispenser. To channel the mission of AXA’s Born to Protect, the dispensers at four different locations will dish out four different protection items such as Band-Aids and mosquito repellent patches every week. With a push of a button, it brings an element of surprise and delight to everyday Singaporeans.

Four Clear Channel owned bus shelters have been strategically selected for this creative execution; Marine Parade, Victoria Street, Church Street and Orchard Road, running from October till November 2015. This campaign is also further supported by 200 faces of 6-Sheet printed posters on Clear Channel’s customized network for 4 weeks.

“With this touch of nostalgic fun, AXA hopes to showcase our Born to Protect spirit to Singaporeans in an exciting and memorable way,” said Cheryl Lim, Head of Branding & Communications of AXA Singapore.

“With our wide coverage, we are able to deliver contextual relevance, and more importantly, an experience, at the right places, with this campaign,” added Kelly Khoo, CEO of Clear Channel Singapore.