merci chocolates launches in China for the first time with ‘say thank you’ campaign via BSUR Shanghai directed by Patrick Tom of Liberum13
German chocolate and confectionary giant Storck has launched its flagship brand merci Finest Selection for the first time in China regionally. The new brand campaign was developed by BSUR Shanghai and directed by Patrick Tom of Liberum13 in cooperation with global creative director Cornelius Keinemund of Phanke Markenmacherei, Storck’s long time creative partner in Berlin.
The campaign titled ‘Say Thank You’ echoes the brand’s global philosophy of appreciation with every day moments. In contrast from other boxed chocolate brands that appeal to popular Chinese festival periods, merci delivers genuine and heartfelt thank you’s in everyone’s daily lives. merci Finest Selection offers an eclectic variety of the finest European chocolates, each one individually wrapped, making it the most popular gifting chocolate brand in Europe.
Credits –
Creative Directors: Cornelius Keinemund (Phanke Markenmacherei), Patrick Tom
Writers: Paul Falla, Patrick Tom
Designer: Katie Connor
Production Company: Six ToesDirector: Patrick Tom (Liberum13)
Exec Producer: Tony Tang
Producer: Odet Abadia Gomez
Production Coordinator: Angel Du
Director of Photography: Jonathan Alfirevich
Casting Director: Ariel Sheng
Makeup Artist: Mandy Wong
Editor: Matt Osbourne
Colour Grade: Vincent Taylor
Post Production: Moving Picture Company (MPC)
Sound Engineer: Gaetan Lourmiere
Motion Graphics: Snow Zheng
Account management: Wil Kragten, Tessa Feenstra, Qin Guo
Client management: Silvia Gutzler, Julia Schmidt