Accelerate Advertising Singapore picks up Bentley Motors’ marketing and PR business

Accelerate Advertising Singapore has been appointed as regional marketing and PR agency for Bentley Motors in Asia Pacific following a competitive pitch.

Since its establishment in 2011, Accelerate Advertising has been creating and implementing communication and PR measures specifically for the premium automotive sector.

Su-Hyun Park, General Manager of Accelerate Advertising (pictured) said, “Bentley is an iconic brand, renowned for its uncompromising luxurious quality, power and performance. We are thrilled and humbled by the exciting opportunity to join Bentley on its journey in Asia Pacific. Being a trusted partner of an extraordinary brand such as Bentley is truly an honor and privilege.

Silvia Saliti, Regional Manager, Marketing & Communications Asia Pacific of Bentley Motors added, “It was a competitive and tough pitch, but the strategy, regional automotive expertise, versatility and passion of Accelerate Advertising’s talented staff convinced us. We need an agile partner and we believe that they are the right one for further enhancing Bentley’s regional business in Asia Pacific.”

Accelerate’s international team services Bentley as full-service agency by creating and implementing integrated campaigns across the region using both online and offline channels and supporting their client with PR, media  planning and media management tasks. Accelerate is founded and owned by two independent agencies from Germany – “Kemper Kommunikation” (keko) & “mertensteinke”. Keko is the global lead agency for the Dr. Ing. h.c. F. Porsche AG and mertensteinke is an online solution provider for Porsche Asia Pacific.

“We are very pleased that we were able to convince Bentley Motors with the Accelerate team and to have the chance to broaden the existing cooperation with Bentley in the UK, established by Keko London in 2013”, said Brigitte Kemper, CEO of Accelerate Advertising and Kemper Kommunikation.