Alvin Huang elevated to managing director at Isobar China Group based in Shanghai

Isobar China Group has promoted Alvin Huang to the role of Managing Director. He will be responsible for bringing the four Isobar agency brands together, and boosting the integration and development of the group. Huang’s appointment is a continuation of the strategy to drive brand commerce and business development as a group in 2016.

With Isobar since 2004, Huang (pictured left) brings 19 years of experience in media and digital marketing to the newly created role. Previously Huang was Managing Partner, Integrated Media of Isobar China Group. Huang is an acknowledged talent with strong expertise in both digital creative and media business. Based in Shanghai, Huang will report to Jane Lin-Baden, CEO of Isobar China Group.

Jane Lin-Baden, CEO of Isobar China Group, said, “Isobar China Group has enjoyed strong success organically and through mergers and acquisitions over the last two years. Our four agencies have achieved great business results and built their reputation in the market. Solid integration of creative, media, data and technology has been the core competence of Isobar China Group, and we always believe that collaboration brings the best value to our clients. One of our main focuses in 2016 is to keep bringing in the best cultural-fit partners and help them to grow stronger and better, enabling all Isobar agencies and the group to become market leaders. I believe Alvin’s significant experience and understanding of the group will help to fulfill the objective.”

Huang said, “The four agencies of Isobar China Group are leading operations in their own right.  By collaborating, we’ve delivered seamless marketing solutions for many clients including Taobao and China UnionPay. I hope to take this success to a new level and by fostering media and technology partnerships across the group, in order to create marketing solutions and products with innovation at its heart. I believe my offering will contribute to Isobar China Group’s standing as marketing innovator.”