Canon’s The Lab puts photographers in a blank room in the fourth video via Leo Burnett Sydney
Australia: Mental blanks are common place for creatives – especially when inspiration is low and ideas are sparse. So what can six photographers do when they are challenged to undertake a creative photo shoot in an entirely blank room?
Canon Australia is today excited to unveil the results of BLANK, the fourth creative experiment video from The Lab – Canon’s new content series via Leo Burnett Sydney, designed to help photographers shift their creative thinking behind the lens.
In this video, Canon challenges six photographers to think their way out of a creative freeze by literally placing them in a visual representation of a mind blank. That is, leaving the photographers in a completely empty white studio and tasking them to create beautiful and compelling images in just 30 minutes.
That’s right, they have to find something creative in a space that contains literally nothing. The results of the BLANK experience proves that creatives who look at situations differently can create unexpected and rewarding work (with some hilarious moments along the way).
The launch of BLANK follows the unprecedented reception of Canon Australia’s first video, titled ‘Decoy’, ‘Evolution’ and ‘Mindframe’ directed by Chris Ireland, Pool Collective.