BSUR Shanghai strengthens creative capacity with the hire of Paul Falla as creative director

Veteran Creative Director Paul Falla becomes the first Creative Director of BSUR Shanghai.

Falla (pictured left) brings 27 years experience as a Creative Director, Copywriter and Art Director most recently at FVH BBDO in Amsterdam. He has worked at Lowe and Saatchi & Saatchi in London, as well as TBWA, Proximity BBDO and Lost Boys in Amsterdam. Falla began his career with Gold Greenlees Trott in London.

Producing prize-winning work in almost every category for clients as varied as Nike, The Economist and Lay’s, Falla has won awards from Cannes, the Art Directors Club Netherlands and Eurobest.

Jan Rijkenberg, CEO BSUR Group said, “We have known Paul for many years. He also worked with BSUR Amsterdam in our early days and we have always stayed in touch since then. Last year our paths crossed again. He was open to discover ‘Asia’ and we needed a very senior person to lead our creative processes at BSUR Shanghai. Both parties very much enjoyed the cooperation, and therefore we are now very pleased to have Paul on board as a very experienced, senior professional to strengthen our creative capacity in Shanghai.”