Nestle and Ogilvy & Mather Hong Kong launch Chinese New Year campaign for Frutips
Ogilvy & Mather Hong Kong has launched an exclusive Chinese New Year TV commercial in Hong Kong for NESTLÉ’s popular FRUTIPS brand. The campaign plays on the name of the brand, which in Chinese has a dual meaning of “FRUTIPS brings you luck”.
The TV commercial aired for the first time in Hong Kong on January 18 across TV and online platforms including YouTube and Instagram. Targeting teenagers and housewives, the commercial features a popular Korean actor Lee Kwang-Soo, as well as Hong Kong comedy talents Lo Fun and Tats Lau.
The creative idea uses an old, well known traditional Chinese folk song (mountain song), and freshening it with quirky, funny lyrics, giving an element of surprise to the audience. The song is also fitting for the Chinese festive season, not only promoting FRUTIPS but also singing CNY greetings to the audience.
To date, the commercial has gained high awareness and positive feedback, with over 1.7 million views on social media and various online platforms within just a few days.
Rafael Guida, Executive Creative Director, Ogilvy & Mather Hong Kong said, “The FRUTIPS brand is very popular in Hong Kong and has a young, fun vibe. Our aim was to produce a humorous and memorable Chinese New year campaign, using the double meaning in the brand name, to reach the audience.”
Credits –
Rafael Guida, Executive Creative Director
Buji Ng, Creative Director
Helen Sham, Associate Creative Director
Anita Ng, Art Director
Karis Cheng, Kerwin Choy, Copywriters
Jacqueline Ho, Senior Producer
Joyce Lau, Print Producer
Christina Domhardt, Project Manager
Huw Gildon, Chief Strategy Officer
Bessie Ng, Strategic Planner
Maria Delamain, Business Director
Dickson Tang, Account Director
Rosa Pang, Account Manager