Sundeep Keramalu joins Razorfish India in associate creative director role based in Mumbai

Razorfish India has appointed Sundeep Keramalu as Associate Creative Director (Copy), based out of Mumbai. With Keramalu’s appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.

Keramalu (pictured left) joins Razorfish with a rich experience of over 8 years in the industry.

Prior to Razorfish, he was associated with prominent names like Times Group & U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others. The “Surround stories” as he calls them, go beyond being 360 degree communication themes. A recognised name in mainstream media, Keramalu has been published in publications like The New York Times, Huffington Post (UK), The Economist. He not only contributes to Business Insider under his own name, but has also penned 6 full length books as a ghost writer.

Speaking about the appointment, Charulata Ravi Kumar, CEO Razorfish said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.”

Gaurav Pathak, COO at Razorfish added, “No. We were not looking for copywriters, Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”

Taking a giant leap in the digital universe, Keramalu is excited with the idea of it being personal, customised, and innovative day after day. “What I like about Razorfish is the blockbuster energy that everyone carries in their womb. Especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I’d like to do is to enhance the brand philosophies through sensational messaging that’s going to make you think. And with the psyche of Razorfish, I am sure that I’d be able to make you think a lot more,” he said.