Dentsu Jaymesyfu wins again as Jollibee Philippines awards Dentsu Digit its digital duties

In less than two weeks from announcing their marquee win, Dentsu JaymeSyfu has announced their second win for 2016. Citing the agency’s passion for the brand and the breakthrough digital ideas presented during the pitch, Jollibee Philippines has awarded digital duties to Dentsu Digit.

The partnership will see Dentsu Digit create a social strategy for Jollibee, the Philippines’ – biggest fast-food chain known for its “Chickenjoy”, Jolly Spaghetti, “Yum burger” and its famous bee mascot. As Jollibee continues to make its presence felt and spread the joy of eating in other parts of the globe, the highly awarded digital agency is tasked to handle the challenge of giving the brand a strong digital presence.

A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational brands combined. The company has also recently embarked on an aggressive international expansion plan in the USA, Vietnam, Hong Kong, Saudi Arabia, Qatar, Brunei and Singapore, firmly establishing itself as a growing international quick service restaurant player.

“We were unanimous in our decision that Dentsu Digit presented the best point of view among all the participating agencies,” shared Francis Flores, Brand Chief Marketing Officer, Jollibee Global and Head of Marketing for Jollibee Philippines. “We look forward to working with them to help make Jollibee a trailblazer when it comes to digital marketing and innovations and establish a deeper relationship with our customers.”

Merlee Jayme, CEO and Chairmom of Dentsu JaymeSyfu, expressed her joy at the news of the announcement. “Jollibee has always been a dream account. With our strength in integration and Dentsu’s innovation, we would definitely bring Jollibee’s digital assets to a higher level and I’m sure everyone will have fun working on this brand.”

Dick van Motman, Chairman and CEO, Dentsu Aegis Network for Southeast Asia said: “As we build out our social media acumen and digital strategy in the Philippines, we are successfully breaking into this category. Jollibee has grown to be one of the most recognized and highly preferred brands in the Philippines, claiming a market share that totals to more than half of the entire industry. We’re excited to embark on this partnership with Jollibee, to help this highly recognized brand share its unique story and engage consumers like never before.”