The Womb launches in India led by ex Ogilvy & Mather men Navin Talreja and Kawal Shoor

Ex Ogilvy & Mather men Navin Talreja and Kawal Shoor have launched a new agency The Womb India.

Both Talreja (pictured right), ex-president Ogilvy & Mather Mumbai and Kolkata, and Shoor (left), ex-national planning director – Ogilvy & Mather India, have about 20 years of experience each in advertising and the communications business with expertise in planning, business development, client servicing and administration.

Even before a formal launch, The Womb has clients who have entrusted the company with interesting and diverse work. The company has worked on key projects with Vini Cosmetics (on Fogg and GlamUp), Indian Trading League.com, Diageo-USL (on a portfolio-wide Strategy initiative), Saregama, Red Chief leather shoes and a project to launch a premium detergent brand from the RSPL group (the makers of Ghadi detergent). The Womb has produced work for ‘Kya chal raha hai?’…’Fogg chal raha hai’ for Fogg, GlamUp’s path-breaking anti-fairness spot, (“I am not the fairness type”), “Party Parinda” for Fogg Black, and the launch of the devotional app for Saregama. A campaign for Red Chief will be released shortly with lots more stuff in the pipeline.

The Womb has a 20 member strong team that comprises of  prominent names from the industry  such as Kavita Kailas, ex CSO, Rediffusion Y&R; Vinay Venkatesh, Former Digital Creative Head, Law & Kenneth Saatchi & Saatchi; Nikhil Mehrotra and Brijesh Parmar, Former Creative Directors from Leo Burnett and Contract Advertising.