iris Singapore hires Felicia Tan as senior producer within new global content division

iris Singapore has appointed Felicia Tan as Senior Producer, a pivotal role within its newly formed global content division – Content That POPS.

The specialist proposition is focused on the creation, production and effective distribution of content to deliver extraordinary value to clients and consumers.

Highly experienced in the industry, Tan (pictured left) with over 10 years of working with clients such as Unilever, P&G, Starhub, McDonald’s and Tiger Beer, she brings with her a wide-ranging production knowledge and a sharp ability to turn story ideas into impactful content, with brand messages that resonate.

As Senior Producer, Tan will report directly to Creative Director, Ed Cheong. In her new role, she will be responsible for driving the content marketing capabilities for the agency’s biggest accounts, including Philips whom the agency recently expanded its remit across Asia.

Cheong said, “Felicia is an obvious hire as she brings with her a wealth of experience and a can-do spirit that makes her more of a solution-ist, than an atypical producer. We are very pleased that she has decided to leave her life as a highly-regarded freelance producer to join us on the iris adventure.”

Tan added, “I’m excited to begin my adventure with iris. As an agency, iris is set to be a game-changer in the industry with its talented team, bold and fearless attitude. It will be a great opportunity for me to challenge and push my own creative boundaries to produce work that has a meaningful and genuine purpose. Together with the team, I look forward to taking brands to new heights.”