Tony Chen joins Dentsu Aegis Network to head up three key strategic positions in Shanghai

Dentsu Aegis Network has appointed Tony Chen to three key strategic positions – CEO of iProspect China, CEO of Digital Performance Brands North Asia and Chief Innovation Officer of Dentsu Aegis Network China, based in Shanghai. In his multiple roles, Chen (pictured) will be responsible for the strategic scaling of iProspect China, development of a series of performance brands across North Asia as well as driving innovation across the network.

As CEO of iProspect China, Chen will lead the agency to building a market leading search and performance practice and continue to broaden the performance portfolio for the group. And as CEO of Digital Performance Brands North Asia, he is tasked to establish and develop additional global and regional performance brands in Mainland China, Taiwan and South Korea, driving the growth in the performance media space. No stranger to innovation, Chen has 20 years of rich experience in digital innovation, media, commercial and operations on both client and agency sides. This invaluable knowledge will be leveraged in his role as Chief Innovation Officer of Dentsu Aegis Network China to drive innovation across the group as he works in conjunction with senior management to identify future opportunities in key areas such as data, content, O2O, e-commerce and consumer-centric technologies, etc. Tony joins from Google China where he was Chief Digital Evangelist.

Chen will directly report to Phil Teeman, Group Managing Director of Dentsu Aegis Network China, Ruth Stubbs, CEO of Digital Performance Brands Asia Pacific and Motohiro Yamagishi, CEO of Dentsu Aegis Network China.

“China is experiencing unprecedented transformation in its digital media landscape”, Teeman said. “And as the No.1 digital agency group in China, we are delighted to have a leader of Tony’s calibre to accelerate our performance capabilities while spearheading innovation collaboration across our 20 agency brands. I am confident his unique experience will lead the brands to creating more innovative offerings for our clients.”

Stubbs added, “We are excited to have Tony join us. His rich experience covering such a wide range of digital disciplines is a great asset for us. In a more digitized market where advertisers are seeking better and more measurable performance, we are always striving to improve our performance portfolio to meet the increasing demands of clients. I believe Tony’s calibre coupled with his excellent leadership can lead our performance brands to best place the value and to become the trustworthy partner of our clients.”

On his new appointment, Chen said, “I’m thrilled to join a large network that is at the forefront of the digital economy and is committed to drive digital innovation at every media touch point. It is a great honor to be a part of the Dentsu Aegis Network family.”