Fred & Farid Shanghai and Diesel Jogg Jeans partner with a contortionist in the responsive lookbook to showcase the flexibility of jeans
Diesel Jogg Jeans follow your movement, even the most extreme. To demonstrate that on digital media Fred & Farid Shanghai partnered with a contortionist, and used responsive technology like never before.
Diesel Jogg Jeans are not a regular jean, they look like jeans but you can do every movement and feel comfortable wearing them. So how can we digitally demonstrate it? Simply by using responsive technology.
Fred & Farid Shanghai created The Responsive Lookbook, a website, on which you can contort a model, using the responsive technology. When you change the size of your window you can enjoy a different contortion that perfectly fits the size of the window.
Credits – Chief Creative Officers : Fred & Farid. Brand Supervisors: Christophe Archaimbault, Tracy Wang. Agency Supervisors: Claudia Anegon, Adam Nait, Mylene Boutonnet-Tranier. Creative Director: Laurent Leccia. Copywriter: Nix Xiong. Art Director: Laurent Leccia. Agency Producer: Juni Zhu. Digital Agency Producers: Pauline Salendre, Erick Alonso
Production Company: Fred & Farid Shanghai. Producer: Juni Zhu.Photographer: Pierrick Jegou. Digital Production Company: Fred & Farid.Digital Producers: Pauline Salendre, Erick Alonso. Developer: Yannick Landry.