Mobile marketer Abel Sim joins Havas Worldwide Singapore as head of strategy and planning

Havas Worldwide Singapore brings on board Abel Sim as Head of Strategy & Planning of the agency.

Sim (pictured left) is an experienced strategist and digital marketer, with an expertise in mobile marketing. He has worked with top agencies leading large accounts across a breadth of categories including automobile, finance and telecom.

Most recently as Head of Strategy at Gyro Singapore, Sim was responsible for creating social and content offerings that included strategy frameworks as well as campaigns for clients such as HP Inc., Samsung, Accenture, UOB, Blackberry, Sport Singapore, KIA, SRU and Active SG.

Prior to that, Sim was Mobile Strategist at Mobiento Inc. in New York City where he advised blue-chip roster companies and agencies on their mobile marketing strategies across smartphones and tablets. During his stint with Mobiento, he managed diverse clients and projects including the creation and launch of the mobile site for the New York Daily News and Carlson Group’s Mobile Donation campaign in North America and Europe.

Sim will report directly to Andrea Conyard, Group Managing Director of Havas Creative Group Singapore.

Commenting on the appointment, Conyard said, “We are very excited to add to the Havas Village a digital native with a deep expertise in mobile. Abel has had great success integrating across channels with a keen eye on optimising results. His differentiated approach to strategy and planning is enhanced by his years of experience as an entrepreneur as well as his years in New York.”

“With Havas, I want to present a very unique opportunity for brands looking to offer customized experiences. The competencies in the Havas Village take the theoretical potential of marrying big data with behavioral insights and turn them into personalized brand experiences in the real world. Instead of an obsession with disruption, we are looking to integrate seamlessly into the lives of our customers,” said Sim.