Kasikornbank banks on GREYnJ United Thailand

Following a competitive pitch involving several other prominent agencies, Kasikornbank has appointed GREYnJ United to its creative duties.

The agency will be responsible for the overall total communications strategy and planning across all segments, including the Retail Business, Small to Medium Enterprise, and Corporate Business.

Kasikornbank is one of the largest commercial banks in the country in terms of total assets, loans, and deposits. For over 80 years, Kasikornbank has operated with a mission to be a strong financial institution that provides services to respond customers’ needs through innovation and excellence. Kasikornbank strongly drives its business based on the “Towards Service Excellence” philosophy.

Jureeporn Thaidumrong, Chief Creative Officer of GREYnJ United (pictured), said, “Kasikornbank has a strong reputation as the bank that pioneered many financial services. They were the first bank in the country to offer credit card services back in 1972. They are also the no.1 leader in digital banking in Thailand. We’re thrilled to have the privilege of partnering with such an innovative institution.”

The account moves from McCann Thailand where it has been for the past two years, after parting with their previous long-serving agency, Ogilvy & Mather.