Lilian Lee named head of digital innovation and partner of Reuter Communications in Hong Kong

Reuter Communications has appointed veteran digital and brand marketing specialist, Lilian Lee, as Head of Digital Innovation and Partner.

Based in Hong Kong, Lee (pictured) will lead the agency’s digital innovation offering across the region. Her role will include spearheading new content-to-commerce, digital insight and analytics services, as well as working with the teams in the firm’s Shanghai and Hong Kong offices.

Lee has more than 18 years’ experience in digital marketing, brand management and content strategy for premium and luxury brands. Her experiences includes work with major brands such as Mercedes-Benz, W Hotels and Moët Hennessy. Most recently, Lee held senior, regional digital positions with HSBC and Standard Chartered. Before this, she worked at DDB, Critical Mass, Hall & Partners and Ketchum. Lee brings to the role an international mindset and deep knowledge of the Asia Pacific region with a career spanning New York, Shanghai, Hong Kong and San Francisco. She is a graduate of the Omnicom MBA Leadership Programme.

“Our growth strategy is focused on delivering the very best and most comprehensive marketing communications solutions to today’s premium and luxury brands,” said Chloe Reuter, Founder and CEO. “Lilian is a digital and content strategist with a long tenure in building brands across multiple touch points. Her experience in leadership roles in both agency and client side will be immensely valuable as we continue to grow our team to better serve our clients.”

Commenting on her new appointment, Lee said, “Reuter Communications embodies the kind of entrepreneurial spirit I admire. It’s an innovative, dynamic and energetic agency. The team truly understands the mindset of discerning customers in Asia and how to connect with them in a constantly evolving world. I am excited about my new role and working with the team.”

Lee will report to Nick Cakebread, Managing Partner, and joins the regional leadership team alongside Reuter and Cakebread.