Ramesh Kumar joins M&C Saatchi Singapore in the newly created role of chief strategy officer

M&C Saatchi Singapore has appointed Ramesh Kumar as Chief Strategy Officer. This is a new role, created in line with the agency’s vision to grow by delivering real business impact for its clients. Kumar’s mandate is to build a culture of effectiveness that leads to great work that works.

Over the last two decades, Kumar has worked in India and Singapore with blue chip agencies including Leo Burnett, Ogilvy and TNS. In his last role, he was the strategy lead on Samsung across Asia Pacific at Leo Burnett. Prior to that, he led global planning on BP Castrol and regional planning on Philips at Ogilvy Singapore. He has been a consistent winner at multiple effectiveness awards over the years, and has also served on the jury for some of them.

Commenting on the appointment, Tanuj Philip, Founding Partner & CEO, said, “Ramesh’s clarity of thought gives him an unerring ability to distill challenges and ideas down to their essence. His leadership of our strategic offering will enable us to deliver even more incisively to our philosophy of Brutal Simplicity of Thought.”

“It was a meeting of minds. We have a bunch of people here who believe in keeping things simple, doing great work that builds our clients’ business and having fun along the way. I am looking forward to exciting times ahead,” said Kumar.