May 2017 Archives

Fern Holloway returns to NZ from London to lead Match Artists into next phase of growth

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Match Artists, one of New Zealand’s top-tier photographic and motion agencies, is signalling a new era with the...

GIGIL brings home 3 Pencils at the D&AD Awards

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Their 'Steal' film for Mandaue Foam Home Store was awarded a Graphite and Wood Pencil.

Thai Red Cross + VML launch new organ donation campaign with CP Group and True Corporation

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The film delivers an emotionally stirring message about the transformative power of giving.

Don’t miss out! Deadline May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

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Final 2 weeks to enter Campaign Brief's The Work - Extended deadline for entries 30th May, 2025.

So Drama! Entertainment assembles first advisory panel chaired by Tay Guan Hin

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Members will lend insights on industry trends, audience behaviour, content strategy, and distribution channels...

Ameer Ismail steps down after nearly three decades at MullenLowe Lintas Group

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Ismail joined Lintas in 1996 and has been recognized as one of the longest serving PR agency heads in the industry.

Five council members resign from 4As Malaysia, cite governance concerns and call for reform

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“We did not resign from the 4As. We resigned from the Council after exhausting internal avenues for reform.”

From page to reality: Singapore’s libraries bring stories to life with AR in partnership with Snap, Snap OS, NLB and LePub Singapore

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Developed for Snap Spectacles, the experience with books and stories will be enhanced with audio-visual AR effects...

AI-powered platform tracks domestic violence in real time, igniting action across Kazakhstan

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To bring the issue back into the light, ‘Saltanat Light’ was created: a restored neon sign from once iconic women’s...

Mountain Dew targets millennial parents on the brink with Berry Spark launch campaign via VaynerMedia APAC and Entropico

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Mountain Dew has unveiled its latest zero-sugar flavour, Berry Spark – a bold new release designed for millennial...

Ex-Monkeys Melbourne Ant Keogh, Paul McMillan and Michael Derepas create Kerfuffle

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The trio, recognised as one of the most awarded agency teams in the country, spent seven years at the helm of The Monkey

MindNation transforms social media into a mental wellness space with Dentsu Philippines

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The animations are designed not only to relax, but to educate and break down complex mental health symptoms into...

Bestads Best TV of the Week: Toblerone’s ‘Chocolate Like Nobody’s Watching’ via Le Pub

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"A little bit silly, and visually striking - this one made me smile."

Bestads Best of the Week Reviewed by Lucia Orlandi, ECD, TBWA\Media Arts Lab, Los Angeles

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Westin’s “Busy Resting” campaign reimagines what it means to truly switch off

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The global campaign was created by The Secret Little Agency and produced by Vantage Pictures with director Robin...

Leonardo.Ai taps Cannes jury president and global judges to explore the future of AI-generated art in latest ‘Spill’ trend report

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Poynton: “While other shows scramble to wedge in AI categories, the D&AD Awards embeds AI across disciplines..."

DIVISION takes out D&AD 2025 Production Company of the Year title

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In total, DIVISION holds 20 Pencils and 11 shortlists.

Dentsu Creative’s Ben Coulson’s D&AD Diary

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Ok, here we go, enter the password and pow – you have 600,000,0047 case films still to judge. I think this is D&AD’s...

MSI taps Vantage Pictures for its first global brand film in the B2B space

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The shoot itself was equally intense: 48 shots across two days, all in-studio in Ho Chi Minh City, Vietnam.

London International Awards Chinese Creativity announces esteemed 2025 Jury Presidents

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Judging will take place onsite at Encore @ Wynn, Las Vegas, from 30 September to 2 October 2025.

LIA 2025: Get 25% Off Entry Fees Before June 10

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25% discount on entry fees through 10th June, 2025.

LIA names Thasorn (Pete) Boonyanate and Umma Saini on TV & Cinema, Online Film jury: Kurt Pan to sit on Music & Sound jury

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Judging will run from 25th September through to 3rd October.

Havas Media Network launches CSA in Southeast Asia: Names James McNeely as Regional Head

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“I’m excited to lead the growth of CSA across Southeast Asia and support our clients in leveraging the full..."

McCann Worldgroup adds Arthur Tsang as Chief Creative Officer of Greater China

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His work includes the Extra – “Flavours of Life” series, Snickers for “Fists of Hunger” with Mr. Bean and Mercedes...

Hearts & Science expands pharma portfolio with Hyphens Singapore and Allergan Taiwan wins

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Hearts & Science is responsible for integrated media planning for Hyphens Pharma Singapore.

Schweppes partners with Blinkit and Talented India to redefine party prep in 2025

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Then comes the twist: Schweppes arrives via Blinkit in under 10 minutes. The jazz fades. The bass drops. The room...

Final submission deadlines approaching for MAD STARS 2025 Awards

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The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16.

166 Blue and 7 Baby Black Elephants handed out at the Indian Kyoorius Creative Awards: Piyush Pandey receives Master of Creativity award

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Kyoorius received over 4000 entries from over 500 entrants, the highest ever in their history. 1124 entries made...

Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address

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"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."

Ogilvy Shanghai, Meat Studio, Dentsu Digital Tokyo, INNOCEAN Seoul and Ogilvy Singapore take home Yellow Pencils at the 2025 D&AD Awards

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Serviceplan and FCB won Independent Network of the Year and Network of the Year respectively.

Terence D’Souza steps down as Chief Creative Officer of hotstuff medialabs after 12 years

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A qualified auditor who made a bold pivot to advertising in 2012, Terence D’Souza has played a pivotal role...

Federal Bank launches new campaign with Vidya Balan to promote smart saving habits

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Vidya Balan brings her signature authenticity, charm, and wit to the role, guiding her friends with humor and warmth.

DO. AGENCY promotes Tom Ormes to Group Chief Creative Officer

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Global independent DO. AGENCY has elevated Tom Ormes, formerly DO. AUS Executive Creative Director, to the new role...

Attivo acquires US AI-powered growth agency The Next Practice

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Global marketing services company Attivo continues its build-up of capabilities in the U.S., this week announcing...

KFC Thailand’s ‘Best Value Meal’ campaign takes the nation by storm

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The viral campaign kicked off with the introduction of the ‘Value Meal’ set, starring the all-new ‘Kentucky Rice’...

Thomas Hong-Tack Kim, Shinichi Kobayashi and Rey Tiempo the latest from Asia to be named on 2025 London International Awards juries

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LIA has announced the 2025 Evolution and Creative Use of Data and Digital and Use of Social Media & Influencers juries.

Former GroupM exec Susanna Mak joins Assembly to drive APAC media partnerships

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In this newly created role, Mak will be critical in building key relationships with publisher platforms, both digital...

Uniplan strengthens creative leadership adding Eric Chan as ECD of Hong Kong office

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Chan joins the Uniplan team after 8 years with George P Johnson in the capacity of Creative Director in Singapore...

Diana Ganea joins UltraSuperNew Tokyo’s creative team from Wieden+Kennedy

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Before relocating to Tokyo, she worked with London-based creative events agency My Beautiful City and creative studio...

TBWA China and Yangzhou City turn traditional bath ritual into modern sound experience

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The result is the world’s first “Towel Percussion” experience - an unexpected, artistic, and interactive...

Joris Knetsch named EVP as Havas launches Prose on Pixels in Asia Pacific

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Since its relaunch in June 2023, Prose on Pixels has been consolidating production capabilities across Havas' global...

Koto Sydney unveils identity for Riot Games’ League of Legends Championship Pacific

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Brand and digital studio Koto Sydney has unveiled the identity for Riot Games’ League of Legends Championship Pacific...

CJ WORX and Tasto translate Gen Z’s emotional landscape into flavor-driven storytelling

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Originally teased online, the campaign sparked confusion, laughs, and millions of shares.

OLAY and Grey Hong Kong launch ‘28 Frames Later’ to spotlight unfiltered beauty and real results

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‘28 Frames Later’ invites users to document their skincare journey using OLAY’s new Advanced Light-Perfecting Essence.

TBWA Hakuhodo’s No Smiles campaign recognized at four of the world’s top creative award shows

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The campaign has earned high accolades at Cannes Lions, Clio Awards, ANDY Awards and now, The One Show.

Pum Lefebure and Tiffany Rolfe take on new board leadership roles at The One Club for Creativity

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Lefebure, previously Vice Chair, replaces Glenn Cole as Board chairperson.

LIA announces 2025 Design and Package Design Jury: Includes SIX Inc Tokyo’s Naonori Yago and BBDO China’s César Farah

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“I am truly inspired by the approach LIA is taking to awards. Bringing together the celebration of best..."

Bestads Best of the Week Reviewed by Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

AC failing? Fenesta’s funny summer ad via The Titus Upputuru Company offers a cooler solution

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The film captures the all-too-familiar chaos of an Indian summer at home. Set in a relatable household scene...

Columbia Journalism Review fights fake visuals with AI-Powered education push

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To educate consumers and help them differentiate real versus AI imagery, a unique music video-centered social media...

Ogilvy APAC unifies regional social marketing under Social@Ogilvy banner

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The “Connected Social” offer tackles common issues brands face in the region, where they often work with a variety...

Cass and GUT Asia launch “Squeeze More Joy” with Moon Sang-Hoon as Lemon Man

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Moon Sang-Hoon, best known for his standout roles in Netflix hits D.P. and Extraordinary Attorney Woo, plays Lemon...

When Coca-Cola meets Gen Z: How the “Share a Coke” campaign sparks a new Gen Z social icon

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Coca-Cola introduced the campaign with a series of vibrant videos and visuals illustrating how sharing a Coke...

Samsung promotes new era of Vision AI viewing with new global TV campaign via Cheil Seoul

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It does so by illustrating how relevant and helpful Samsung Vision AI will be in users’ day-to-day lives.

Wondrlab and VerSe launch ‘The Right Sign’ to normalize Indian sign language through rap

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The initiative goes beyond just music videos. It rolled out cyphers across India, took ISL into classrooms, and...

D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’

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D&AD and Shutterstock release AI & Creativity Report 2025 'Shaping the Shift - Leading in the Age of Intelligence'.

Dentsu Creative Webchutney and Canon launch ‘Go Beyond’ to inspire young creators

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This campaign introduces a bold, fresh direction for the brand, encouraging users to see printing as a way to create...

Muma Malaysia and Karta create ‘So Kaw-Kaw-Nut’ campaign to highlight bold coconut flavour

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Muma worked with film director Gavin Simpson and Directors Think Tank to produce a humorous 30s video...

Ogilvy Singapore, Dentsu Inc Tokyo and TBWA\Hakuhodo Tokyo win Best of Discipline awards at The One Show 2025

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A total of 19,860 pieces from 62 countries were entered into The One Show 2025.

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17

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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.

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In this punchy op-ed, Sanam Goodman and Erin Morris, die hard creatives from Australian indie agency Young Folks, unpack

Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn

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Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real...

Domino’s and Havas Malaysia turn Moms into superheroes with AI-Generated action figures

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The contest draws inspiration from the viral AI action figure trend that has been sweeping social media, with brands...

Eight Asian agencies win Gold Pencils at The One Show 2025: Multiple Golds awarded to Ogilvy Singapore and Dentsu Digital Tokyo

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Overall in APAC, 63 agencies were awarded 15 Gold Pencils, 21 Silver, 33 Bronze, and 119 Merits.

Harsh Shah joins Punt Partners as Managing Director of Punt Creative India

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Shah brings nearly two decades of experience from agencies including VML (Wunderman Thompson) and Dentsu Webchutney.

Kristal Knight departs ECD role at Ogilvy New Zealand after over three years with the agency

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Ogilvy New Zealand Executive Creative Director Kristal Knight has announced her departure from the agency after three...

LePub Singapore appoints Penny Sadlier as MD: Adds Bruno Andrade, Pedro Pedreira, Ernest Kok and Claudius Keng to creative department

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Additionally, Francesca Babet joins as Client Services Director from her previous role at Publicis Groupe Singapore.

Black T-shirts chats with world-renowned director Kim Gehrig in latest podcast episode

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On this week's episode of Black T-shirts, Adam Ferrier and Brent Smart are joined by renowned director Kim Gehrig.

SBS marks 50 years in Australia with launch of ‘The Ad That Can Only Be Seen On SBS’ via Droga5

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New SBS brand campaign is classic SBS: bold, brilliant and a little bit rude.

Jollibee teams up with Octopus&Whale to turn fast food into game currency with Gamejoy

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The activation flips the traditional “in-game” model, instead creating a real-world entry point into the gaming economy.

Flipkart and SW Network bring Motorola stylus to life with immersive activation

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“What looked like a simple doodle on the floor was actually the result of 12 hours of relentless effort and planning."

Asia walks away from the ADC 104th Annual Awards with two Best of Discipline winners

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The Best of Gaming went to R/GA Japan Tokyo for “Cat God Helpline” on behalf of PONOS The Battle Cats.

Asia scores 5 Grand Statues at 2025 Clio Awards

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In total Asia’s overall awards tally at Clio 2025 is 5 GRAND, 15 Gold, 20 Silver and 38 Bronze.

LIA Creative LIAisons Global Virtual Coaching Program officially kicks off

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Among the coaches are Gabriel Schmitt, Susan Credle, Motonori Sugiyama, Carlos Camacho, Samira Ansari...

Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”

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I was excited to be asked to judge the One Show—after all, it is one of the major advertising awards you feel proud...

TSLA adds Li Ting Ng to Business Director role

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Ng Li Ting joins The Secret Little Agency from creative PR agency DeVries Global.

Bestads Best TV of the Week: Life360’s ‘I Think of You (Dying)’ via ALTO, New York

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"Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in...

New York Festivals AME Greater China Awards announces 2025 Grand Jury

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The final deadline is May 30, and the competition officially closes to entries on June 15.

Daniel Foo elevated to Executive Creative Director at We Are Social Singapore

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He is a seasoned creative with more than 15 years of experience working at agencies including BBH, Grey Group, JWT...

LUX and VML Singapore help Chinese women ditch sexist names for empowering new ones

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The Reclaim Her Name digital tool is available on the three “super app” platforms that dominate daily life in China.

Selangor International tournament cements Pickleball’s rise in Southeast Asia

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Chariot Agency leads the charge in shaping pickleball’s rise in the region.

Science Now and Juice join Poland’s creative team for Expo 2025 in Osaka, Kansai

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The architectural concept of the Poland Pavilion was developed by Alicja Kubicka and Borja Martínez from Interplay...

BBH Singapore launches ‘Rinse & Repeat’: a raw tribute to the creative grind

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Inspired by the personal experiences of BBH’s own creatives, the project shines a light on the often unseen struggles...

Mountain Dew and BBDO Guerrero Philippines hack the sound of gaming with one word

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To break through without relying on expensive licensing deals or brand tie-ins, Mountain Dew partnered with BBDO...

Asheen Naidu sets out to lead Leo Singapore with bold ambitions + innovative creative solutions

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"Little did we know it would ultimately help thousands to never lose their voices."

Chris Kyme’s Postcard from Hong Kong: Welcome to Newviola

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One of whom was (the now legendary) David Tsui, who was responsible for some of the finest television and cinema...

From Manila to the World: Arcade Films next wave of Filipino creative pioneers

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m25 chatted with Arcade's Elena Virata, Jaig De Guzman, Andrei Julitan, Jason Max and Gab Gucci.

London International Awards relaunches Chinese Creativity Award in 2025: Entries now open

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Originally established in 2017 to spotlight Chinese creativity, the LIA Chinese Creativity Show returns with a renew...