Mother Shanghai partners with UNIQLO to launch “Love, Mother” collection for Mother’s Day
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The collection is a playful look at some of the traditional ways that maternal love is shown in China.
Gerety Awards sets Final Deadline for Friday May 9, Teams Up with Funny Women for Humour Jury
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The final deadline for the 2025 Gerety Awards is Friday May 9th, as a unique jury for the Humour category is announced..
Edelman announces key executive promotions to lead next phase of growth in India
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Among the changes are Pankaj Suri relocating to Dubai, to be replaced by Ashutosh Thatte.
Sour Bangkok’s Nopparath Eksuwancharoen, TBWA\Singapore’s Peter Khoury and Dentsu Inc Tokyo’s Yuichi Kitada named on LIA Branded Content + Branded Entertainment Jury
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“It’s a huge honor for me to serve as President of LIA’s Branded Content and Branded Entertainment Jury."
Bollywood star Shraddha Kapoor reveals her ‘Juicy Secrets’ in Neutrogena’s new film
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Neutrogena’s new campaign highlights its award-winning Hydro Boost range, including the Water Gel.
Campaign Brief’s The Work 2025 opens for entries: Free to enter – Deadline May 20th
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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.
LIA 2025: Get 25% Off Entry Fees Before June 10
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25% discount on entry fees through 10th June, 2025.
Applications open to emerging talent for MAD STARS’ New Stars MAD Competition 2025
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Finalists will be selected through an online preliminary judging and invited to compete in the final round in Busan.
Seen+Noted: Clio award-winning ‘The Visa Loophole’ campaign via Ogilvy Singapore
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For African Japanese people it’s almost impossible to find a hairdresser who knows how to take care of their hair...
Cannes Lions to honour rapper, activist and author Sonita Alizadeh as its 2025 LionHeart
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The Afghan rapper, human rights activist and author will be awarded during the Festival in June.
Home Credit Vietnam and The Friday celebrate Labour day with “The Quiet CVs” campaign
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The campaign transforms the untold stories of everyday workers into professional CVs, highlighting the dignity...
Forsman & Bodenfors Singapore’s quest to deliver big, fame-building creative campaigns that punch above their weight
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“We see ourselves as a global agency, that just happens to sit in Singapore..."
Asia scores 15 Golds at 2025 Clio Awards: Leo Thailand, Ogilvy Shanghai, Havas Creative India, Ogilvy India + Dentsu Digital Tokyo land 2 each
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In total Asia’s award tally at Clio is 14 Gold, 20 Silver and 35 Bronze...
Bestads Best TV of the Week: Xbox’s ‘Wake Up’ via Droga5 New York, Part of Accenture Song
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"Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in," says Hopkins.
7UP and Leo Thailand launch series of ‘Chill on Our Own Terms’ films with Nadech Kugimiya
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The films are set in everyday, relatable scenarios: enduring an endless meeting at work, feeling bored at a laundrom...
McDonald’s goes menuless across Saudi Arabia
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The McMenuless Challenge took over social media and turned into a trend with Mclovers posting videos of themselves...
LIONS releases 2025 State of Creativity Report: “We are seeing less creative risk taking”
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Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked...
Tuborg’s ‘Feel The Drop’ campaign turns one bottle pop into a global wake-up call
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The campaign is running in multiple markets around the globe in Asia and Europe.
Gatorade and INNORED launch new campaign starring Korean footballer Son Heung-min
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Collaborations featuring baseball player Lee Dae-ho and other sports stars will be rolled out...
The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role
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Prior to his move to Perth, Shabaz has been based in Singapore working as CCO of Publicis Group, M&C Saatchi and Grey.
Outplayed and outgunned? Lenovo and Leo turn in-game frustration into sales opportunity
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“This is a great example of how data & tech come together to create a hyper-personalized campaign targeting campers..."
The Bangkok Palette: Pete Williams on colour grading and his journey as a colourist
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Campaign Brief Asia sat down with Pete Williams at AdFest to hear about shifts in the industry and how the colour...
Seen+Noted: Heineken imagines an influencer crisis in a world without social media followers
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The campaign film envisions a world where every follower is out enjoying themselves, leaving social media...
Mumbai Railways + FCB India turns train tickets into lottery tickets to boost compliance
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Every day, lucky travellers will stand to win cash rewards, turning ticket buying from a routine expense...
OMO transforms laundry into a floral ritual via latest MullenLowe Mishra Vietnam spot
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This is a story that smells like love, resilience, and timing. Early morning chaos. A young girl freezes...
Asian Paints and Ogilvy India bring poetry to colour in a unique NaPoWriMo celebration
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Through the month of April, Ogilvy created an original poem, crafted using shade names from the Asian Paints palette.
Philippine Airlines and BBDO Guerrero launch ‘Fly With Her’ to empower aspiring women pilots
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Beyond the film, Philippine Airlines extended the campaign’s message with a illustrated children’s storybook.
Li Shan Lim to lead R3’s media practice in Asia Pacific as Principal Consultant
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As Principal Consultant, Lim oversees the development of media advisory and consulting for R3 and MediaSense...
Revolver’s Michael Ritchie and AOI Pro’s Maho Ikeda to represent APAC on LIA Production & Post-Production and Music Video Jury
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The LIA Entry System is open - all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.
Yahoo DSP launches Conversion API to enhance campaign measurement and optimisation
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Yahoo CAPI allows advertisers to send conversion events directly to Yahoo DSP in real-time through a centralised...
Kia plants the ‘Seeds of Change’ in new project via electriclime° and INNOCEAN MEA
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Beyond the film, ‘Seeds of Change’ reinforces Kia’s commitment to innovation and sustainable mobility.
U Mobile reminds Malaysians of the possibilities of 5G and technology via MBCS
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The SuaraKu film was produced in collaboration with Mojo Films and director Barney Chua, whose creative expertise...
Alcon unveils all-day comfort contact lenses via new Scarecrow M&C Saatchi spot
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Highlighting the challenges currently faced by contact lens users in India. The Campaign is live from April 29, 2025.
CelcomDigi creative pitch sees Grey Malaysia appointed as its new brand agency partner
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Grey has assembled a bespoke agency team, with specific skill sets to work with the new clients.
Bestads Best of the Week Reviewed by Katy Hopkins, Executive Creative Director, Iris London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Winners announced for WARC Awards 2025 Asia-Pacific: Leo Mumbai wins 3 Golds
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Australia has won the most awards (8), followed by India (7), Singapore (3), and New Zealand (2).
Spikes Asia spotlight: INNOCEAN wins TV/Cinema Film Grand Prix at 2025 Spikes Asia for Hyundai’s “Night Fishing” short film
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“Night Fishing” is a short film starring actor Son Suk-ku and Hyundai’s IONIQ 5. Set against the backdrop...
Tunisian artisans turn ancient dolls into tools for Breast Cancer Awareness
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At the heart of the campaign is the UNESCO-recognized Sejnane doll, a handcrafted figure made by the women of Sejnane...
Rob Reilly talks creativity, AI and risk in new ep of NYF’s ‘Rough Cuts with Thiago Cruz’ podcast
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In the latest episode of New York Festivals Advertising Awards' new podcast Rough Cuts, Grey New York CCO Thiago Cruz...
From boardroom to bike BESSIUM’s Founder delivers a wake-up call via EFGH India
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In a playful-yet-powerful narrative, the video shows Ravi donning a delivery uniform and riding a BESSIUM-branded EV...
Edelman strengthens Asia Pacific expertise with expanded Workplace Advisory team
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Jiejun Yan is the Asia Pacific Workplace Advisory lead. She brings two decades of experience as an external and...
Who’s on stage at Cannes Lions 2025
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The Cannes Lions International Festival of Creativity has launched the 2025 content programme, showcasing a...
Flash Bomber Bangkok and Budweiser introduce “Bud Fan” the beer fridge that cheers with you
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In a country where beer branding is often limited, Budweiser found a new language: designing a tribute to the people...
Star Alliance unveils ‘The Rhythm of Excellence’ global campaign to highlight seamless travel
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Filmed across two of the world’s busiest and most connected hubs, Tokyo Narita and Singapore Changi, the piece...
Publicis Middle East’s ‘There We Are’ campaign for Home Centre hijacks other brands’ ads to spotlight their own products
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The campaign identifies commercials from other brands where Home Centre furniture and accessories make an appearance.
AirAsia makes every trip count with ‘Travelista’ campaign via Ogilvy Thailand
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The campaign reminds Thai travelers that AirAsia empowers them to maximize their travel experiences.
Ogilvy and Brooke Bond Taj Mahal turn tea steam into melody in tribute to Indian classical music
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"The boiling tea plays the flute live. No pre-recorded music. The tea plays the flute live."
Havaianas and GIGIL find the footprint of nature in Metro Manila for Earth Day
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A satellite image of the green space was captured & transformed into a branded visual resembling a Havaianas slipper...
TBWA Hong Kong revamps MoneyBack’s rewards platform with Hins Cheung as spokesperson
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A key element of the creative strategy was selecting Hins Cheung as the campaign’s official spokesperson...
Pepsi returns with new chapter of their “Thirsty For More” platform featuring David Beckham
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“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love.
Pepsodent Herbal and Oliver Agency team up with Raditya Dika for unique Ramadan campaign
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The core of the campaign centers around a long-format video that explores the removal of the letter "H" from everyday...
Spikes Asia spotlight: Havas celebrates 9 wins including a Grand Prix and 3 Gold Spikes
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Havas Creative India's "Ink of Democracy" for The Times of India was awarded a Grand Prix and 3 Gold Spikes.
Skechers unveils AI-powered retail assistant ‘Luna’ at Punggol Coast Mall via We Are Social
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Luna provides a glimpse into the future of retail, where AI agents with prior knowledge of a customer’s personal...
Enormous + BGMI’s ‘Everybody Loves a Good Fight’ turns schoolyard scuffles into epic showdowns
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Set in a classic Indian high school, the film captures the spontaneous energy of a chalk fight that erupts during class.
Intel’s new film via FCB Kinnect asks parents to rethink the role of PCs in learning
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This film subtly highlights how Intel AI PCs can support varied learning styles, offering a more responsive...
Changi Airport unveils ‘A Taste of Asia’ via Connecting Plots, inspiring Aussie and Kiwi travellers to explore Asia through flavour
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Produced by Infinity Squared and directed by Luna Laure, the production was a whirlwind tour, filmed in four countries a
FCB Neo India creates ‘Mischief is a Sign, that Growth is Fine’ campaign for Horlicks
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"In a world obsessed with performance, we forget that creativity often begins with mischief."
Spikes Asia spotlight: McCann Worldgroup APAC shines at Spikes Asia 2025 winning 9 awards and McCann Gurgaon taking home Indian AOTY
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The Grand Prix win in Design: Medical Products was for “Fit My Feet” for Buckaroo Footwear.
Spikes Asia spotlight: TBWA\HAKUHODO celebrates Grand Prix and 9 wins at Spikes Asia 2025
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Spikes Asia received 2,759 entries from 20 markets. Of these, 613 pieces were shortlisted, with Japan ranking third.
Samsung and BBDO Bangkok launch witty new film that turns energy loss into lost children
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The film brings to life a cultural insight: Thailand’s increasing “Fear of Losing Money”. As electricity costs rise...
Kyoorius Creative Awards 2025 receives over 4000 entries: judging commences today
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The awards night is scheduled for 24 May 2025 at the Jio World Convention Centre, Mumbai.
Type Directors Club names global TDC71 winners
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From Asia, China was the top performer with 19 awards.
Spikes Asia announces 2025 winners at its annual Awards Ceremony in Singapore: Australia and India score five Grand Prix each; NZ wins four; Ogilvy takes out Network of the Year title
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Ogilvy was named Spikes Asia Network of the Year followed by Dentsu and TBWA.
The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16
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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.
MAD STARS opens applications for the Young Stars MAD Competition 2025
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Participants will compete in an online preliminary round, and finalists will be announced on June 10.
FedEx reinforces support for Indian SMEs in new film via Saatchi & Saatchi India
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The story follows the journey of an ambitious Indian who stumbles upon an ancient bow, inspiring him to craft...
Klook and TSLA’s new global campaign defines travel as a Journey to “The Best You”
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Beyond the content series with Marie Kondo and the brand film, The Best You extends across platforms with experiences...
Digital 2025 April Statshot by We Are Social: Southeast Asians among the world’s highest short-form video consumers
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Online translation tools are used the most globally by Indonesians with half using these tools each week.
Juice releases 2025 annual reel: A look at a year of VFX work
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"This reel captures the kind of work we’re proud to put out there, and the direction we want to keep moving in."
Testicular Cancer Society’s “I See Balls” AR lens turns phallic-looking objects into health education moments via FP7McCann Dubai
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By flipping censorship into creativity, I See Balls doesn’t just find a way around platform restrictions...
MBCS and Ford challenge Malaysians to test the Ranger’s versatility this festive season
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The campaign also featured engaging on-ground activations at the IOI Puchong roadshow, and a “Cari & Menang Ketupat”...
DSP Mutual Fund, Dentsu Creative India and Falco Robotics launch tech-driven child safety solution at 2025 Purna Maha Kumbh festival
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Using pioneering application of drone technology for search-and-rescue, this solution also overcomes traditional...
Brilliant & Million launches the first immersive Muay Thai experience with Global Sports Venture
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The experience was fully integrated into Rajadamnern’s 7-days-a-week live fight schedule with no interruptions.
Skip botox, start coaching: How Creative LIAisons helped The LEGO Group’s Niño Gupana defy aging
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I turned back time and became 24 years old again...
Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17
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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.
FCB Interface’s Sonam Gautam on designing early education differently: What Navneet’s colour blindness detection textbook teaches us
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By Sonam Gautam, ECD and Head of Design at FCB Interface India.
Bestads Best of the Week: Penguins International ‘Protest March of the Penguins’ via Rethink
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“I usually judge work (privately) by how jealous I am of it and how much I wish I had made it,” says Zuliani.
7CAFÉ breaks price-quality stereotype with specialty grade coffee and blind tasting campaign
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The innovative campaign kicked off when independent musician Tyson Yoshi offered free tastings of 7CAFÉ's freshly...
Unlisted and Scholar create a multiverse of idents for Kiwi telco Spark Mobile
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The challenge lay in its sheer diversity - 14 distinct animation and visual styles spanning anime, gaming, film, music.
R/GA appoints Guill Rodas as Chief Technology Officer for APAC
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R/GA has announced the appointment of Guill Rodas as Chief Technology Officer for the Asia Pacific region.
DEPT named Adobe’s Digital Strategic Innovation Partner of the Year in India
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DEPT will be joining Adobe at the Best of Adobe Summit in Mumbai on June 4 to share insights and debut its latest...
Forget Sale — Flipkart says SaSa LeLe this summer via quirky FCB Kinnect campaign
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A jingle that doesn’t say ‘Sale’, but sings SaSa LeLe. An earworm that turns a product catalogue into a full-blown...
Dentsu Taiwan and The Awakening Foundation spotlight reproductive injustice in Taiwan
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Through a series of videos featuring courageous women speaking out on social media, this little-known but shocking...
Warren Armada and Maita Consulta join OMG Philippines’ leadership team
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Warren Armada has signed on as Investment Head, meanwhile Maita Consulta joins as Head of Data and Analytics.
Ogilvy Malaysia’s Future of Parenting Report: Malaysian parents are raising kids with AI, WhatsApp, and a new type of ‘the village’
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The report highlighted a significant shift in the world of parenting as young people navigate a fast-evolving...
Bestads Best of the Week Reviewed by Scott Zuliani, Freelance Creative Director, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The risk-taker behind Dandelion Studios: Fabian Tan’s journey in post-production
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A major milestone came when Dandelion Studios was awarded Production Company of the Year earlier this year at ADFEST.
Seen+Noted: Telstra launches ‘A Put Your Phone on Silent Film’ cinema campaign via Bear Meets Eagle On Fire with +61
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To remind audiences to put their phones on silent, Telstra has created a campaign of cinema, for cinema, with a...
ADC 104th Annual Awards announces 121 finalists from APAC: Led by China with 49 + Japan with 28
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Dentsu Tokyo leads the region with eight finalists. Publicis Groupe Hong Kong has picked up three finalists.
CJ WORX and Dutch Digital Design Institute launch UX International school in Bangkok
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The UX International School offers an intensive six-week course, taught exclusively on weekends to accommodate full...
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