McCann Worldgroup India and Glucon-D’s new campaign joins forces with water this summer

Glucon-D, the instant energy power brand from the Kraft Heinz Company unveils its new campaign ‘Sirf Paan Nahi, Glucon-D wala Paani.’ The new campaign communicates Glucon-D superiority in providing instant relief from exhaustion compared to plain water. The film created by McCann Worldgroup India shows a group of kids playing Kabaddi in the scorching heat. After winning the match, the protagonist of the film, a school kid, returns home after the game and approaches the refrigerator to fetch a bottle of water. His mother stops him saying “Don’t just drink water, add Glucon-D to the water” to get instant energy. The film ends with a refreshing reminder “Sirf Paani Nahi, Glucon-D wala Paani” to reinforce the importance of consuming Glucon-D with water to beat exhaustion caused by a harsh summer.

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Commenting on the campaign, Vikramjeet Singh, CMO of Kraft Heinz India said, “In summers, heat and high humidity lead to exhaustion. Glucon-D aims to educate the consumers about the benefits of adding Glucon-D to water to quickly restore the lost glucose, minerals and vitamin levels in the body after spending long hours in the sun.”

Suraja Kishore, National Planning Head, McCann added, “Being the market leader, Glucon-D’s task is to grow the category and we went single-mindedly towards that end to chase ‘only water’ consumption occasions in summers. Through the campaign ‘Sirf Paani Nahi, Glucon-D wala Paani’, we wanted to highlight the superiority of Glucon-D in recharging the body and providing instant energy.”

Credits –

Director: Deb Medhekar