HSAds South Korea has K2 climbing enthusiasts seeing the world as a very different challenge

HSAds South Korea has release new print work for K2. The concept behind the campaign is a very simple one: wherever climbing enthusiasts look, they see the world around them as a challenge.

Where others see The Empire State Building, The Petronas Twin Towers or The Eiffel Tower, climbers see the challenge of scaling a limestone mountain or of ascending natural sandstone peaks or of conquering an icy summit.

Credits:

Copywriters: Peter Moyse, Young Soo Park.