DigitasLBi brings on board Sridhar Gadhiraju as new data strategy director for Singapore

DigitasLBi strengthens their data offering with the addition of Sridhar Gadhiraju as Data Strategy Director for Singapore.

Gadhiraju (pictured) moves to the newly created role of Data Strategy Director from London where he was a CRM strategist on Compare-the-market.com. He has a decade of experience in data and consulting across several domains including tech, banking and telecom to name a few.

Gadhiraju will be responsible for driving DigitasLBi data proposition across strategy consultancy, CRM and data architecture with a key focus on understanding how to maximize client’s data investment by making a step-change in their cross-channel marketing proposition. Gadhiraju will also be responsible for leading major engagements, and for ensuring the integrity of all data services out of Singapore.

Gadhiraju will report into Patrick Milburn, APAC Head of Data and Analytics.

Gadhiraju commented, “I am passionate about Data and the stories that it tells and I’m excited to be part of the expanding DigitasLBi data story as I think the agency has a unique approach to providing the best possible solution and services to clients.”

Milburn said, “We are thrilled to have Sridhar onboard, he brings deep experience and fantastic expertise which are rare commodities. His experience should prove invaluable to our clients as they navigate through the complex data landscape.

Annette Male, APAC CEO added, “With so many of our clients now wanting our help demonstrating how much value can be extracted through their existing customers, I’m thrilled to have Sridhar, who has such a depth of experience in CRM, join our senior team in Singapore.”